Portfolio

Work

Design and development projects — from interaction to implementation.

Reducing User Frustration by 40%. Redesigned a confusing eligibility form into an interactive, self-service tool.

56% engagement rate, 44% bounce rate. Consistent high performance over 4 years. 6.4x increase in applications.

Marketing campaign landing page. Increased page engagement by 10% and ASD by 5%.

Report download page. Pages per session up 44% and downloads increased by 34%.

Employee fundraising program transformed from PDF updates into a fully branded, dynamic web experience.

UX design and development for Canadian Tire's quarterly content offerings.

Brainstation UX project. A transit app designed using human-centered design methods, user interviews, and wireframe testing.

Ferraz Creative

Websites built as Senior Developer at Ferraz Creative, working with WordPress and custom development.