Tree Trimming Eligibility Tool
Reducing User Frustration by 40%. Redesigned a confusing eligibility form into an interactive, self-service tool.
Jason Somai is a
Product Designer who designs and ships.
From early research to production-ready code. Toronto.
Work
Hydro One
Design & Web Leadership
🏆 Ranked #7 best Utility Website in E-Source's 2025 Benchmark
Our work at Hydro One earned recognition in E-Source’s annual review of 100 utility websites, placing our public-facing site as #7 for design quality and user experience. View details
Learn More
Energizing Life Community Fund
56% engagement rate, 44% bounce rate. Consistent high performance over 4 years. 6.4x increase in applications.
Energizing Life Everyday
Marketing campaign landing page. Increased page engagement by 10% and ASD by 5%.
Sustainability
Report download page. Pages per session up 44% and downloads increased by 34%.
TLA - Canadian Tire
UX Design and Development
Guideo
Brainstation UX Project
Ferraz Creative
Here’s a couple of websites I’ve developed for Ferraz Creative:
Blog
I used AI to build a fan project that I designed
From data design to coding, here's how AI helped, and where it failed.
Read
Redefining My Website’s UX with Next.js
I moved to Next.js and made my portfolio more straightforward.
Read
Responsive On-Scroll Animations
Using the intersection observer and some CSS magic!
ReadConnect
About Me
I'm a product designer with a developer's instinct — I prototype in the browser, write production HTML/CSS/JS, and care what happens after launch. My process runs the full arc: UX research, design, implementation, and behavioral analytics to measure what actually changed.
At Hydro One I've spent four years leading design and development for Ontario's largest utility — building everything from a company-wide design system to self-service customer tools. Work my team shipped helped us rank #7 of 94 utility websites in North America, and #1 in Canada, in E-Source's 2025 benchmark.
I build things on my own time too. Right now that's Tally, a golf-scoring Android app, and a Kingdom Hearts fan tool I designed, shipped, and grew to 34k impressions through my own SEO. I like owning the whole arc.
Off the screen: a Golf GTI, traveling to as many beaches as I can see, and good times with friends and family.