I used AI to build a fan project that I designed
From data design to coding, here's how AI helped, and where it failed.
ReadToronto Based Product Designer
I turn complex, high-stakes workflows into things people can actually use.
E-Source 2025 BenchmarkHydro One ranked #7 of 94 North American utility websites, and #1 in Canada. Independently evaluated, biennially, since 2002.Learn MoreSelected work
All Work
Tree Trimming Eligibility Tool
Testers were picking the answer that got them service, not the one that was true. Colour coding was the culprit. Removing it fixed the form.
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Tally: Golf scoring, stripped back
Created this because I play golf very casually. Designed in Figma first, then built. What AI-led UI gets wrong, and why taste still has to lead the tooling.
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Energizing Life Community Fund
56% engagement rate, 44% bounce rate. Consistent high performance over 4 years. 6.4x increase in applications.
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Jason Somai
Product Designer · Toronto
I'm a product designer with a developer's instinct — I prototype in the browser, write production HTML/CSS/JS, and care what happens after launch. My process runs the full arc: UX research, design, implementation, and behavioral analytics to measure what actually changed.
At Hydro One I've spent four years leading design and development for Ontario's largest utility — building everything from a company-wide design system to self-service customer tools. Work my team shipped helped us rank #7 of 94 utility websites in North America, and #1 in Canada, in E-Source's 2025 benchmark.
I build things on my own time too. Right now that's Tally, a golf-scoring Android app, and a Kingdom Hearts fan tool I designed, shipped, and grew to 34k impressions through my own SEO. I like owning the whole arc.
Off the screen: a Golf GTI, traveling to as many beaches as I can see, and good times with friends and family.